McManus.org

Ruthlessly Effective Systems To Achieve Your Business Goals

 

Growing a business is hard. My name is Mark McManus, my goal is to make growing your business a whole lot easier, quicker, more predictable, less stressful and more fun by implementing ruthlessly effective systems to achieve your goals.

Let's schedule a time to connect.

Sales Persuasion Checklist

By Mark McManus on

There are Five Universal Objections Every Salesperson Gets….you have to anticipate what they think as they read your marketing and close off all of their “exits” which they will try to use to leave your marketing and go back to life as usual.

Objection 1:  Man I don’t have time for this right now/not interested
Solution 1:    You solve this with a value proposition,  free gift, get their attention

Objection 2:  You are no different than anyone else’s offer
Solution 2:     Make a  unique promise that solves an immediate urgent need

Objection 3:  Ah, that’s not believable, I don’t trust you just yet
Solution 3:    Provide undeniable proof and lots of it

Objection 4:  I’m not ready to make a decision, I’ll come back to this
Solution 4:     Make an irresistible offer that applies scarcity or benefit for action

Problem, Promise, Proof, Promotion

Copywriting Critique Score Sheet 

Does it provide so much value that they cannot say “they don’t have time? (20 points) YES ___________ NO ___________   SCORE __________

Is it solving a problem, want or desire? (15 pts)   YES ___ NO ____ SCORE __________

Is it solving an urgent Problem (10 pts)                  YES___ NO_____ SCORE___________

Is  it clearly making promise (15 pts) YES ___ NO ____ SCORE __________

Is it doing it in a unique way? 10 (pts) YES ___ NO ____ SCORE __________

Does it have PROOF? (20 pts) YES ___ NO ____ SCORE __________

Does it have undeniable proof? (15 pts) YES ___ NO ____ SCORE __________

Is the proposition good? (15 points) YES____ NO____SCORE___________

Is the proposition user friendly, 

act now, easy? (10 pts.) YES____NO____SCORE____________

Total Possible Score 145

SCORE:  ____________________


**bumping up proof always gets better response, anyone can make a promise and nobody buys without belief and add this throughout the piece. It’s GOLD.

✕